They aim to promote and inspire excellence amongst youngsters who are at that crucial decision making stage of where and how to move forward. With real life experience of trying to break through, they want young people to become aware of the possibilities available and the different avenues they can take in creative industries.

With specialised mentors guiding them through the pathways of, Art & Design, Fashion with business, Journalism, Modelling, Dancing and Music.

However, The MAD Experience isn't solely for creative youngsters - They also aim to motivate all young people to believe in themselves and realise their full potential.